How to Start a Great Internet Radio Station

21 Nov

Starting an internet radio station is all the rage nowadays and the internet is filled with dozens of sites claiming to represent a specific geographic location or a niche market, but let’s face it, in this age of the internet there are few boundaries worth regarding. Today I write up a few simple steps for creating a winning internet radio station on a shoestring budget.

  1. Hire a great Program Director; to learn more about this job read about it here.
  2. Develop a variety of programming.
  3. Hire the appropriate producers for your programs.
  4. See which programs stick, and which ones fail. Throw the failures out, and start again.
  5. Keep connected to your audience via twitter and Facebook, but don’t forget about real-world events.
  6. Get someone on your staff involved in gathering original news, even if it’s just from 500 meter radius of your building.
  7. Never stop developing new material and always focus on promoting the high-quality content and throwing out the rest.
  8. Stay focused, efficient, and keep costs down.
  9. Never focus directly on your competition, instead focus on your audience, and if it’s too narrow, broaden your scope.
  10. If your station is not meeting it’s listenership goals, fire your Program Director, and start from number 2.
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